analytics
Comprar online fica mais barato? Estudo diz que sim

Buying online is cheaper? Study says yes

Study conducted on Portuguese people reveals that the vast majority prefer shopping online, with a special focus on foreign websites and second-hand purchases.

11 Apr 20242 min

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According to the Portuguese, buying online has been cheaper.

Data from Geopost's 2023 e-Shopper Barometer, released by Notícias ao Minuto, shows that Portuguese consider online shopping as a way to save money.

The report also reveals that Portugal is the European country where consumers are most sensitive to prices when shopping online, with 71% of regular Portuguese e-shoppers saying they save money with this method (the European average is 65%).

These numbers reflect the impact of inflation on the wallets of the Portuguese, "for whom price is the most important factor in their purchasing decisions (76%), or for those who always look for a good deal (79%)".

The Barometer also reveals that 49% of regular Portuguese e-shoppers buy online because of the existence of free deliveries, 28% value the fact that no hidden fees are added to the product's value, and 22% justify it with free returns.

A large part of Portuguese people (73%) indicated buying online on foreign sites, especially in Spain (61%), China (58%), and the United Kingdom (33%).

Another trend in online shopping to save money is related to second-hand purchases, as according to the shared information, Portuguese people received, on average, four orders per month. Moreover, one in three regular e-shoppers confess to have increased second-hand purchases, on average, 11 times per year in 2023, three times more than in 2022.

Most (65%) referred that this change is due to the increase in costs, and 42% to contributing to a more responsible economy.

On the other hand, home deliveries are starting to lose weight against "Out-of-Home" (OHH) deliveries, such as lockers.

This Barometer was developed based on a total of 24,233 interviews in 22 European countries, with 1,006 interviews in Portugal.

If your goal is to save, Poupança no Minuto is a credit intermediary and insurance mediator that walks by your side in search of better (and cheaper) conditions for your products! If you are looking to find the best market conditions and decrease the amount you pay, talk to us.

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